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文章从资源位理论的角度出发,首先构建了企业核心竞争力的资源位研究框架。在此基础上,以平原卷烟工业为例,运用因子分析方法从纵向角度计量了平原卷烟工业资源位的变化。进一步,运用相关分析方法对平原卷烟工业资源位与企业核心竞争力进行实证分析,从中得出资源位与企业核心竞争力的内在联系与影响机制。最后,提出提升平原卷烟工业核心竞争力的资源位对策。
From the perspective of resource bit theory, this paper first builds a research framework of resource bit of the core competence of enterprises. On the basis of this, taking the plain cigarette industry as an example, this paper uses the factor analysis method to measure the change of the resource status of the plain cigarette industry from a longitudinal perspective. Further, by using the correlation analysis method, this paper empirically analyzes the resources of Cigarette Industry and the core competitiveness of Cigarette Company, and draws the inner connection and influence mechanism between Resource Bits and the core competitiveness of enterprises. At last, the countermeasures to improve the resources of the core competitiveness of plain cigarette industry are put forward.