发展畅销报刊是新时期邮发报刊业务创新经营模式和调整专业收入结构的重要举措。近年来,河南邮政贯彻“价值发行、品牌发行、重点发行”和“跳出发行干发行”的发展理念,在不断创新中逐渐摸索出了一条以精细化、长效化、市场化为核心的“三化”发展之路。在2011年 The development of best-selling newspapers and periodicals is an important measure to innovate the business model of postal and mail newspapers and periodicals in the new era and to adjust the professional income structure. In recent years, Henan Post has implemented the development concept of “Value Issuing, Brand Issuing, Key Issuance” and “Jumping Out of the Circulation of Dry Issuance”, and gradually fostered a concept that is refined, long-lasting and market-oriented As the core “three of ” development path. in 2011