当今市场,电视观众的喜好越来越多元化.观众朋友们的眼光也变得越来越挑剔,这一点必须正面地认识。在这样的情况下再思考怎样做到媒体的差异化竞争。因此,面对当下瞬息万变的市场环境和行业动态,河南卫视并没有去盲目跟风模仿,而是找准自己的定位,选择了一条既符合地域资源优势,又有利于品牌长期建设和发展的道路。通过差异化的竞争策略,来不断强化文化卫视的品牌影响。 In today’s market, the preferences of television viewers are becoming more and more diversified, and the audiences’ eyes are getting more and more critical, and this must be recognized positively. Under such circumstances, we should think about how to achieve differentiated competition in the media. Therefore, in the face of rapidly changing market environment and industry dynamics, Henan Satellite TV did not blindly follow the trend of imitation. Instead, it sought to identify its own position and chose a road that is both in line with the advantages of geographical resources and conducive to long-term brand building and development. Through the differentiation of competitive strategies to continuously strengthen the brand influence of Culture and TV.