随着对海洋生态旅游的开发,海洋生态旅游逐渐开辟了独立的研究领域。国内学者分别研究了海洋生态旅游的概念、海洋生态旅游的开发策略、海洋生态旅游的产品与市场、海洋生态旅游的文化以及海洋生态旅游可持续发展这几方面。但理论研究较多,实践导向不明显,对概念的研究缺乏突破。因此我国海洋生态旅游的研究基本处于初步阶段。一、引言当今世界人类对于海洋旅游的需求逐步提升,并伴随着对环境保护的重视,海洋生态旅游作为旅游业的新生命逐渐发展壮大。我国海洋旅游资源丰富,海岸线漫长。国内学者从海洋 With the development of marine ecotourism, marine ecotourism has gradually opened up independent research fields. Domestic scholars have studied the concept of marine ecotourism, the development strategy of marine ecotourism, the products and markets of marine ecotourism, the culture of marine ecotourism and the sustainable development of marine ecotourism. However, there are more theoretical studies and less practical guidance, and there is no breakthrough in the study of concepts. Therefore, the research of marine ecotourism in our country is basically in the preliminary stage. I. INTRODUCTION In today’s world, the human demand for marine tourism is gradually increasing. With the emphasis on environmental protection, marine ecotourism gradually develops and grows as a new life of tourism. Our country has rich marine tourism resources and a long coastline. Domestic scholars from the ocean