“顾客中心论”是以分析和研究顾客的需求为核心,根据顾客需求的本质来制定企业营销战略设计的标准,用以规范企业营销战略设计的一种指导思想。具体地讲,它包括三方面内容:第一,对顾客需求的研究,提出顾客“需求的群”的三大本质,制定企业营销战略设计的标准。第二,根据“需求 ”Customer Center Theory “ is to analyze and study the needs of customers as the core, according to the nature of customer needs to develop corporate marketing strategy design standards to standardize the corporate marketing strategy design a guiding ideology. Specifically, it includes three aspects: First, the study of customer needs, put forward the customer ”the needs of the group, “ the three essences, the development of corporate marketing strategy design standards. Second, according to ”demand