移动互联网时代,信息不对称已经成为过去,销售员已死的年代真的到来了吗?传统的销售漏斗模型不再适用于移动互联网时代。在用户使用移动终端的时候,营销人员有机会在移动购物生命周期的不同时刻施加影响力。本书作者查克·马丁认为,移动购物的生命周期分为六个不同阶段。在这六个阶段中,营销人员有机会促使移动购物用户注意到他们的产品,同时影响这些用户的购买行为。 In the era of mobile Internet, the asymmetric information has become the past, salespeople have died really come? The traditional sales funnel model is no longer suitable for the mobile Internet era. Marketers have an opportunity to influence at different moments in the mobile shopping lifecycle as users use mobile devices. The author of the book, Chuck Martin, believes that the life cycle of mobile shopping is divided into six distinct phases. During these six phases, marketers have an opportunity to motivate mobile shoppers to notice their products while affecting the purchasing behavior of those users.