随着竞争形势的发展,越来越多的全国性名酒和地方名酒企业先后采用“消费者盘中盘操作模式”运作市场,但市场环境今非昔比,新的市场环境呼唤着新的营销变革,“消费者盘中盘”模式也在进行变化和创新。市场环境的变化引领营销模式创新 With the development of the competitive situation, more and more national famous wines and local famous wineries have successively adopted the operation mode of “customer-plate operation”, but the market environment is not the same as the new market environment calling for a new Of the marketing changes, “consumer disk ” model is also undergoing changes and innovation. Changes in the market environment lead the marketing model innovation