时至今日,电子商务不再只是一种替代方案,而是企业生存的必要工具。各种新兴的网络企业正全面攻占市场,传统企业不得不重新研究新型企业结构以适应快速的变化。然而,说来容易做来难。虽然电子化商务的形式包罗万象,从囊括企业资源规划系统(ERP)到独立运作的网络子公司。投身于电子商务的企业家们正大胆尝试着各种可能组合,却仍缺乏一套标准的电子商务策略。其实,科技主导的网络游戏规则瞬息万变,然而最大的挑战并非来自策略的制定,而在 Today, e-commerce is no longer just an alternative, but an essential tool for business survival. All kinds of emerging network enterprises are capturing the market in an all-round way. Traditional enterprises have to re-study the new enterprise structure to adapt to rapid changes. However, it is easier said than done. Although the form of e-commerce is encompassing everything from enterprise resource planning systems (ERPs) to independently run network subsidiaries. Entrepreneurs engaged in e-commerce are boldly trying out a variety of possible combinations, but still lack a standard e-commerce strategy. In fact, science and technology dominate the rules of online games changing rapidly, but the biggest challenge is not from the formulation of strategies, and in