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动画作为现代视觉艺术的代表,以其大众喜闻乐见的艺术形式、多样化的表现方式、新型视觉技术手段的应用以及强大的视觉冲击力和立体形式的画面感,在现代视觉艺术中成为一个新兴的独立的艺术门类,并在长达近百年的发展过程中形成独特的美学表现形式。当然,同时作为一种产业模式并与电影、工业产品、出版印刷等产业息息相关的动漫产业,具有在大工业化时代背景下的设计、生产、制作、市场等各种复杂因素。本文只对其中设计环节的美学因素加以考量,以得出对现今动画制作有积极意义的正确观点。故此将现今流行的“动漫产业”代之以“动画设计”。
As a representative of modern visual art, the animation is a new emerging art in the modern visual arts with its popular art forms, diversified expressions, application of new visual techniques and strong visual impact and stereoscopic imagery Independent art category, and in the development of nearly a hundred years to form a unique aesthetic expression. Of course, the animation industry, which is also an industry model and is closely related to industries such as movies, industrial products and publishing and printing industries, has various complicated factors such as design, production, production and marketing under the background of large-scale industrialization. This article considers only the aesthetic aspects of the design process in order to arrive at a positive view of the current animation. Therefore, the current popular “animation industry” replaced by “animation design.”