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前面的话:CMMB(中国移动多媒体广播)的诞生,能使用户通过手持移动终端以更快的速度、更低的成本观看最新的动态信息,开辟了一条不受时间和空间限制的全新信息传播渠道。因此,作为国内CMMB运营商的中广传播,正欲打造的将不仅是继承了电视媒体的相关特性,更兼具了广播媒体的便携性,平面媒体的权威性以及网络媒体的互动性等诸多优势的内容平台体系。基于CMMB迅猛发展态势,以及中广传播的内容平台体系搭建和发展战略,近日本刊记者专访了中广传播集团有限公司总经理孙朝晖女士。
The previous words: The birth of CMMB (China Mobile Multimedia Broadcasting) enables users to watch the latest dynamic information faster and at a lower cost by hand-held mobile terminals, opening up a new information dissemination channel without time and space constraints . Therefore, as a CMMB operator in China, it is not only inheriting the relevant characteristics of television media, but also combining the portability of broadcast media, the authority of print media and the interactive nature of online media. Advantage of the content platform system. Based on the rapid development of CMMB, as well as the contents of the platform for the development of content broadcasting system and development strategy, recently interviewed China Broadcasting Corporation Limited General Manager Sun Zhaohui.