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从广告效果分析,嵌入体育新闻的广告效果远远超出其他形式的广告效果。统计表明,体育新闻中嵌入的广告效果是一般广告效果的10倍。较小的投入以及较高的回报,使得企业乐于将广告嵌入到体育新闻之中。随着时代的发展和传媒手段的进步,体育以及体育信息传播的方式均发生了剧烈的变化。体育是一种社会现象,旨在促进人的生理和心理的全面发展。但是随着竞技体育的发展以及其所带来的经济效益和社会效益,体育越来越多地沉沦为“比赛”和“竞技”的范
From the analysis of advertising effectiveness, the effect of ads embedded in sports news far exceeds that of other forms of advertising. Statistics show that sports news embedding advertising effect is 10 times the general advertising effectiveness. Smaller inputs and higher rewards make companies happy to embed ads in sports news. With the development of the times and the progress of the media, dramatic changes have taken place in the ways of sports and information dissemination. Physical education is a social phenomenon that aims to promote the full development of human beings both physically and mentally. However, with the development of competitive sports and the economic benefits and social benefits it brings, sport is more and more reduced to “race” and “athletics”