随着旅游市场竞争的日趋激烈,各地都在不遗余力加大旅游营销力度,以期拓展旅游市场,提高知名度,吸引更多的旅游者。本文主要基于牡丹江市旅游业发展概况,就当前牡丹江旅游营销策略进行解读,揭示旅游营销中存在的问题,并提出相应对策。 With the increasingly fierce competition in the tourism market, all over the world are sparing no efforts to increase tourism marketing, with a view to expanding the tourism market, increase visibility, to attract more tourists. This article mainly based on Mudanjiang tourism development overview, on the current Mudanjiang tourism marketing strategy interpretation, revealing the problems in tourism marketing, and put forward corresponding countermeasures.