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《城市视线》杂志是青岛市第一本按国际标准规范化运作的定向发行类杂志,创办伊始便以打造国内一流的杂志为目标,潜心研究中国媒体变革的发展方向以及新生代媒体的最佳模式。通过两年多的努力,《城市视线》锁定“生活消费”这一市场定位,为近20万中高收入的读者提供生活的实用信息、消费的决策依据,在青岛杂志领域长期稳居市场份额之首。为杂志媒体区别于报纸、电视而在青岛的迅猛发展起到了决定性的推动作用。《城市视线》在内容设置、版面设计、发行推广、市场开发等方面实施的一系列创新的举措,目前已代表着青岛市杂志领域的最高水平,对中国定向发行传媒的研究与发展也有着很高的借鉴价值。
City Sight Magazine is the first targeted distribution magazine in Qingdao that is standardized and operated according to international standards. At the beginning of its establishment, it aimed at building a top-ranking magazine in China and devoted itself to studying the development direction of the media revolution in China and the best mode of the new generation of media . Through more than two years of hard work, “City Sight” has been locked into the market positioning of “Living Consumption”, providing practical information and consumption decision-making basis for nearly 200,000 medium- and high-income readers and has long been the market leader in the field of Qingdao Magazine Share the first. For the magazine media different from newspapers, television and the rapid development in Qingdao has played a decisive role in promoting. A series of innovative measures implemented by the City Sight in content setting, layout design, distribution and promotion, and market development have now represented the highest level in the field of magazines in Qingdao and also have a great impact on the research and development of China’s targeted media. High reference value.