畅销书与营销策划

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我常常说华艺是个天分很低的出版社,缺乏先天的优势。一不是名社、大社,加上临时工一共才29个人;二没有经费支撑;三没有教材教辅;四没有特殊政策的优惠。华艺社是1986年成立的,从成立的第一天起,就有一种生存压力,惟一的求生之路,就是向市场要效益。 1998年以后,我们开始有计划地做市场书,在每年的选题计划中,规 I often say that Huayi is a very low-key publishing house, lacking innate advantages. One is not a celebrity club, Taisha, plus a total of only 29 workers; two no financial support; three no teaching aids; four no special policy concessions. Hua Yi Society was established in 1986, from the first day of its establishment, there is a kind of survival pressure, the only way to survive is to benefit the market. After 1998, we began to make market books systematically, in the annual selection plan
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