无论从资源整合、受众需求还是媒介经营角度来看,电视媒体与网络媒体的融合都有着不可替代的优势。网络使传播者与受众之间的直接沟通成为可能,传播者与受众之间渐渐融为一体,两者之间的沟通方式已经不再是简单的反馈与交流,而是你中有我、我中有你的共同协作。这一转变使整个传播结构与传播效果发生了巨大变化,具有传 Both in terms of resource integration, audience demand or media management point of view, the integration of television and online media has an irreplaceable advantage. The network makes it possible for direct communication between the communicator and the audience. The communication between the communicator and the audience is becoming more and more integrated. The communication between the two is no longer simple feedback and exchange, but you, me and I In your cooperation. This change has greatly changed the entire structure and dissemination of communication, which has been passed on