在广告业,电视栏目的广告经营是一项重要的广告活动,既是电视栏目被电视观众认可程度的重要表现,又影响着电视栏目的生存与发展。如何经营好电视栏目广告是众多广告人必须面对的问题,特别是对经营单一栏目的广告公司更为重要。客户结构多元化每个电视栏目都有自己的特点,有自己 In the advertising industry, the advertising business of television programs is an important advertising campaign. It is not only an important manifestation of the recognition of television programs by television viewers, but also the survival and development of television programs. How to run a good part of the television advertising is a problem many advertisers must face, especially for the management of a single column advertising company is more important. Diversified customer structure Each TV section has its own characteristics, have their own