近几年来,烟草行业市场化取向改革逐渐向纵深推进,科学合理预测卷烟市场需求,对编制发展规划、制定计划目标、制定营销政策、加强市场监管与运行调控越显重要,这也有利于推进企业由粗放型管理向精细化管理转变,推动卷烟市场营销上水平,实现行业卷烟上水平。 In recent years, the reform of the market orientation of the tobacco industry has been progressively pushed forward in depth. Scientific and reasonable prediction of the demand of the cigarette market is more important for formulating development planning, formulating the plan objectives, formulating marketing policies, and strengthening market supervision and operation control, which is also conducive to promoting Enterprises from extensive management to the refinement of management change, promote cigarette marketing level, to achieve industry cigarette level.