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新一代信息技术的迅猛发展,正在促进传媒行业的升级换代与跨界融合,必将颠覆媒体的生产流程与传播方式。本文首先从移动互联媒体到全媒体再到智能媒体的视角入手,论述了对数字媒体变革的思考;然后从“云计算+媒体”“大数据+媒体”“物联网+媒体”三个角度分别论述了未来媒体的成长与进化;最后结合数字媒体的变革与进化,提出传媒业将实现“人—物—系统—媒介”的互联互通,媒体服务或将是未来媒体进化的方向。
The rapid development of a new generation of information technology is facilitating the upgrading and cross-border integration of the media industry and will certainly overturn the media’s production processes and modes of transmission. This article begins with the perspective of mobile Internet media to the whole media and then to the smart media, discusses the thinking of the digital media change, and then from the “cloud computing + media ” “big data + media ” “Three angles respectively discuss the growth and evolution of the future media; Finally, with the change and evolution of digital media, it is proposed that the media industry will realize the interoperability of” people - objects - systems - media "and the media service will be the future The direction of media evolution.