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中国很多小企业的营销问题,根本不在于观念不领先,而在于行为不落实。这里简单地谈论一下中国小企业的营销陷阱,希望引起大家的思考。陷阱一:干不好就换人为什么我花上十几万元请来了营销总监,销量还是上不去?立刻给我炒掉,换个人来。连足球都要11个来踢,你这么大的摊子压在一个人头上,能行吗?人可以换,可是你的生意已经蒙受巨大损失了,这又岂是扣罚某个人的工资可以弥补的?
The marketing problems of many small businesses in China simply do not lie in the concept of not leading, but rather that the behavior is not implemented. Here simply talk about China’s small business marketing pitfalls, hoping to arouse everyone’s thinking. Trap one: why do not I do a good job Why do I spend more than ten million invited to the marketing director, sales or not? Immediately fired me, for someone else. Even football should be 11 to play, you are such a big stall on a person’s head, can do? People can change, but your business has suffered huge losses, which is how to deduct a person’s salary can make up of?