区域市场,是各大品牌角逐实力的重要战场,决胜终端,拿下一些桥头堡似的区域至关重要。深圳作为华南的门户市场 战略不言而喻。如何攻克这一市场？本文作者作为国内著名燃气热水器生产企业——万家乐的深圳大区经理,谈了他如何从 接手到取得阶段性成果的经验和体会。在此刊发,与读者共飨。 Regional markets, major brands compete for strength is an important battlefield, winning the terminal, win some bridgehead-like area is essential. Shenzhen as a gateway to South China market strategy is self-evident. How to overcome this market? As the manager of Macquarie, a famous domestic manufacturer of gas water heater, the author of this article talked about how he learned from his experience of taking over to the stage achievement. In this publication, and readers altogether.