自20世纪80年代以来,“全球化”这一术语在世界上加速流行,到90年代出现了高潮。21世纪全球化浪潮已不仅仅体现于资本、信息、人员的自由流动,文化和价值的传播和接收也成为了全球化环境下各国需要面对的问题。截至2013年底,中国电影产业保持着连续12年的上升势头,内地国产故事片的产量高达638部,中国电影票房现已突破200亿元的纪录,长期延续着全球电影的发展奇迹。如此高产的内地电影其海外销路却不尽人意,中国电影在走出 Since the 1980s, the term “globalization” has accelerated in the world and culminated in the 1990s. The wave of globalization in the 21st century has not only been reflected in the free flow of capital, information and personnel, but also the problems that various countries need to face in a globalized environment. As of the end of 2013, China’s film industry maintained a continuous upward trend for 12 years. The output of domestic feature films in the Mainland reached as high as 638. China’s movie box office now exceeded the record of 20 billion yuan and has long continued the miracle of global film development. Such a high yield of mainland films overseas sales are unsatisfactory, Chinese film is out