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对现阶段苏北地区城市居民体育信息消费行为和消费态度等特征进行了调查分析和研究。结果表明 ,体育信息消费与一个地区的社会总产值、人均收入、非农业人口数以及社会文化环境等社会客观基础指标有着密切的关系 ,个人的体育信息消费与个人经济收入的关系极大 ,体育期刊、报纸是苏北地区体育信息消费者的首选消费对象 ,个人购买是主要来源途径 ,对体育感兴趣是进行消费的主要动因 ,每月消费 15元以下是消费者的经济接受能力 ,物价因素是影响体育信息消费者态度的主要因素。
At the present stage, the characteristics of sports information consumer behavior and consumption attitude of urban residents in northern Jiangsu were investigated and analyzed. The results show that the consumption of sports information is closely related to social objective and objective indicators such as social output value, per capita income, non-agricultural population and social and cultural environment in a region. There is a great relationship between individual sports information consumption and personal economic income. Sports consumption Periodicals and newspapers are the preferred consumers of sports information consumers in northern Jiangsu Province. Individual purchases are the main source of the sports. Interest in sports is the main motivation for spending. The monthly consumption of less than 15 yuan is the economic acceptability of consumers and the price factor Is the main factor affecting the attitude of consumers of sports information.