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企业服务质量管理是企业管理的重要组成部分。目前我国旅游企业服务质量始终存在较多问题,其中旅游企业培训与提升企业服务质量有着密不可分的关系,因此如何利用现代传媒提升旅游企业服务质量管理,成为近年来众多学者的研究目标。本文以旅行社导游人员培训管理为例,从传媒应用角度对提升企业服务质量管理进行相关探讨。
Enterprise service quality management is an important part of business management. At present, there are still many problems in the service quality of tourism enterprises in our country. Among them, the training of tourism enterprises is closely linked with the improvement of service quality of enterprises. Therefore, how to use modern media to improve the service quality management of tourism enterprises has become the research goal of many scholars in recent years. This paper takes the training and management of tour guides as an example, and discusses how to improve the service quality of enterprises from the media application perspective.