我国的电视娱乐节目在观众日益增长的娱乐需求的推动下,形成了与世界接轨的风潮。近年来,曾经占据各大电视台周末黄金时段的娱乐节目却已风光不再,对一些名牌娱乐节目,观众也越来越不满意,挑剔、指责、批评的“讨伐”声此伏彼起。针对这一现状,本文试图以集娱乐性、创新感、收视率为一体的优秀娱乐节目《乐拍乐高》为例来探讨其未来市场化发展。 China’s television entertainment program in the audience’s growing entertainment needs, driven by the formation of a trend with the world. In recent years, the entertainment programs that once occupy the prime time of the major television stations are no longer popular. As a result, some brand-name entertainment programs and audiences have become increasingly dissatisfied with discontentious, accused and criticized “crusade” . In response to this situation, this article attempts to explore the future market-oriented development of entertainment, innovation and ratings as an excellent entertainment program “Le Le Le” as an example.