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近年来,伴随我国经济的提升,人民生活水平的提高,旅游业也开始逐步发展。旅游业作为国民经济重要组成部分,对于促进经济发展,推动社会生产发展具有重要的意义。但旅游社管理中服务质量水平不高、旅游产品落后、营销能力薄弱等问题的存在,与市场的需求不相符合。本文就以上问题提出了一些看法,并就问题的解决措施进行了初步探索。
In recent years, with the improvement of China’s economy and the improvement of people’s living standards, the tourism industry has also started to develop gradually. As an important part of the national economy, tourism plays an important role in promoting economic development and promoting social production and development. However, the quality of service in tourism administration is not high, the tourism product is backward, the marketing ability is weak and other problems exist, which are not in conformity with the market demand. This article put forward some views on the above issues, and carried out a preliminary exploration of the solutions to the problems.