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根据国家统计局《2016年国民经济和社会发展统计公报》,2016年年末,我国0~14岁人口逾2.3亿。在中国特色家庭结构(4+2+1)下,儿童中心化的趋势更加明显,2.3亿儿童代表的是2.3亿个家庭,抓住了孩子的需求,就抓住了整个家庭的注意力。因此,每年的六一儿童节,围绕孩子的活动五花八门、争奇斗艳。在今年六一的营销大战中,河南都市频道联合999感冒灵&999小儿感冒药设计了“大手拉小手,健康一起走”
According to the “Statistical Communique on National Economic and Social Development in 2016” issued by the National Bureau of Statistics of China, as of the end of 2016, China’s population aged 0-14 years exceeded 230 million. Under the family structure with Chinese characteristics (4 + 2 + 1), the tendency of child-centeredization is even more obvious. 230 million children represent 230 million families and seize the children’s needs and capture the attention of the entire family. Therefore, the annual Children’s Day, children’s activities around the wide variety of contests. In this year’s marketing war on June 1, Henan City Channel 999 flu Ling & 999 pediatric cold medicine designed “hand pull the small hand, go health together ”