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家电行业要说最响亮口号,“服务至上”当排前三。然而环顾四周心茫然,把服务体系建设得非常成功的制造商有几人?把服务业务做得让用户、厂家都满意的服务商有几人?为什么会这样?京东商城出台的对热水器基本安装包限价登顶的政策,使掩盖的尖锐矛盾彻底暴露出来了,这是坏事也是好事。索性我们就深入讨论下去,彻底剖析矛盾,探讨解决服务全局及各局部困局的理性方案。我们希望从热水器安装服务问题开始,发起一场深刻认识服务价值的行业大讨论,呼吁家电企业重视服务管理的升级,将服务作为企业的战略
Home appliance industry to say the loudest slogan, “service first ” when the top three. However, looking around the bewildered heart, the service system has been very successful in the construction of a few people? The service business to allow users, manufacturers are satisfied with the number of service providers? Why? Jingdeng Mall introduced the basic installation of water heater Package top price policy, so that the sharp contradictions covered completely exposed, and this is a bad thing is a good thing. Simply think we go deeper into the discussion, a thorough analysis of the contradictions, to explore the solution to the overall situation of service and the various local plight of the rational program. We hope that starting from the issue of water heater installation service, we will launch a big industry debate that deeply understands the value of service, and urge home appliance enterprises to attach importance to the upgrade of service management and regard service as their strategy