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随着互联网+时代的到来,零售业要想在现代市场中更好生存与发展,就必须注重经营模式的转型,落实O2O经营理念。本文首先概述了O2O经营模式,其次分析了互联网+时代下零售业O2O经营模式的转型。
With the advent of the Internet + era, the retail industry must pay attention to the transformation of the business model and implement the O2O business philosophy if it wants to survive and develop in the modern market. This paper first outlines the O2O business model, followed by analysis of the Internet + era retail O2O business model transformation.