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首先,对新常态下乡村旅游的发展内涵进行了讨论,建立了新常态下乡村旅游发展评价指标体系,并运用层次分析法对评价体系的指标权重进行确定;其次,为了能够对新常态下乡村旅游发展的评价更加符合实际情况,并能够较为完整的反映乡村旅游发展的综合水平,将物元模型引入到乡村旅游发展评价中,构建了新常态下乡村旅游发展评价物元模型;最后,以江苏盐城为例,利用物元模型对盐城乡村旅游发展进行了实证评价,结合评价结果具体分析了盐城在乡村旅游发展中面临的主要问题,并提出了相应的对策和建议。
First of all, it discusses the connotation of the development of rural tourism under the new normal, establishes the evaluation index system of rural tourism under the new normal, and uses AHP to determine the index weight of the evaluation system. Secondly, The evaluation of tourism development is more in line with the actual situation and can reflect the comprehensive level of rural tourism development more completely. The matter-element model is introduced into the evaluation of rural tourism development and the matter-element model of rural tourism development evaluation under the new normal is established. Finally, Taking Yancheng City of Jiangsu Province as an example, this paper makes an empirical evaluation of Yancheng rural tourism development by using matter element model. Based on the evaluation results, it analyzes the main problems that Yancheng faces in the development of rural tourism and puts forward corresponding countermeasures and suggestions.