武侠电影是中国极具民族性和文化精神的片种,也是中国电影史上最早形成的类型影片之一。它在中国的发展,有其深厚的文化底蕴、审美内涵以及特有的商业价值取向。文章认为,在中国电影市场的商业化及其全球化语境下,中国武侠电影的发展蕴藏着巨大的商业潜力,将会成为电影发展的一个新的增长点。 The martial arts film is one of the most ethnically and culturally diverse genres in China and one of the earliest films of its kind in Chinese film history. Its development in China has its profound cultural connotation, aesthetic connotation and unique commercial value orientation. The article holds that, under the commercialization of Chinese movie market and its globalization context, the development of Chinese martial arts movies possesses enormous commercial potential and will become a new growth point for movie development.