发展初期,中国珠宝业多以加工为主,在标准化方面主要体现为对产品品质,特别是真实性的要求。而后,中国珠宝开始进行产业升级,品牌化发展。从生产、店面管理、营销推广、从业人员素质等多方面对珠宝业提出了更高的要求,标准也从一种自发的状态转变成自觉的状态,并向上下游蔓延。在新常态下,“消费需求”被摆在了第一位,位于“投资需求”、“生产能力”之前。中国珠宝模仿型排浪式消费阶段基本结束, In the early stage of development, the Chinese jewelery industry was dominated by processing. In terms of standardization, it mainly reflected requirements on product quality and especially authenticity. Later, Chinese jewelry began to upgrade its industry and develop its brand. From the production, store management, marketing, job quality and other aspects of the jewelry industry put forward higher requirements, the standard also changed from a spontaneous state into a conscious state, and spread to the upstream and downstream. Under the new normal, “consumer demand” was placed first, ahead of “investment demand” and “production capacity.” Chinese jewelry imitation wave-type consumer stage basically ended,