论文部分内容阅读
(接上期)2.品牌国际性。国际性品牌明显要比全国性品牌更具备竞争能力;全国性品牌则比区域性品牌拥有更强的风险抵御能力。在东莞这样的二、三线市场,由于贯彻了Q.S.C,致使当地消费者对终端用餐环境的品质感尚为认可。但“双种子”从名称到形象均无国际品质感,甚至连全国性品牌的品质感都达不到。
(Connected) 2. International brand. International brands are clearly more competitive than national brands; national brands have stronger risk resistance than regional brands. In the second and third tier markets such as Dongguan, thanks to the implementation of the Q.S.C, local consumers are endorsed by the quality of the end-user dining environment. However, “double seed” has no international quality sense from name to image, and even the quality sense of national brand can not reach.