市场经济需要市场营销。但要树立真正的市场观念,掌握市场营销真谛,中国企业要走的路还很长。今天,当营销这个词被越来越多的人所认识的时候,也许我们还需要重谈“中国企业:最需要营销而又最缺乏营销”这样一个老问题。 市场营销观念:你在哪个阶段? 所谓市场营销观念,通俗地说就是一个企业在面对企业、消费者和社会三方面利益分配时的态度问题。理论上把它分为生产观念、产品观念、推销观念、市场营销观念和社会营销观念五种类型。它应该是随着一个国家(市场、行业)的发展程度而发展,绝不是 Market economy needs marketing. However, to establish a true market concept and grasp the essence of marketing, Chinese enterprises still have a long way to go. Today, when the word marketing is recognized by more and more people, perhaps we still need to revisit the old problem of “Chinese companies: the most in need of marketing and the most lack of marketing.” Marketing concept: What stage are you in? The so-called marketing concept, in short, is an enterprise in the face of corporate, consumer and social aspects of the distribution of the interests of the issue. In theory, it is divided into production concept, product concept, marketing concept, marketing concept and social marketing concept of five types. It should develop with the development of a country (market, industry), not by itself