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博弈论是应用数学的分支,是策略分析、策略优化的重要思维方法,目前已在经济、军事、政治、体育等多领域得到广泛应用。当前中国凉茶行业广药与加多宝的商战已成为焦点,本文运用博弈论思想对广药与加多宝的博弈策略进行分析。
Game theory is a branch of applied mathematics. It is an important thinking method of strategy analysis and strategy optimization. It has been widely used in many fields such as economy, military affairs, politics and sports. At present, the commercial war between Guangyao and Jia Dobao in the Chinese herbal tea industry has become the focus. This article analyzes the game strategy of Guang Yao and Jia Dobao by using the game theory.