目前,国内农药企业的农药产品趋于同质化,在产品诉求点具有很多雷同。许多产品的说明基本上是人云亦云,没有对产品特性、卖点的诉求、包装的诉求、市场准确定位等进行深刻挖掘,因而策划不出与众不同的产品。这反映出我国农药行业产品策划方面还不是很成熟,农药新产品策划人才还不是很专业。农药企业策划新产品就必须对农药产品特性、 At present, the pesticide products of domestic pesticide enterprises tend to be homogenized, and they have many similarities in product appeal. Many product descriptions are basically the same, there is no product features, selling demands, packaging demands, accurate positioning of the market such as mining, which can not plan distinctive products. This reflects the product planning of China’s pesticide industry is not very mature, planning new pesticide products are not yet very professional. Pesticide enterprises planning new products must be pesticide product characteristics,