媒体环境与营销策略每一个企业的顺利成长、成熟,其所制定的营销策略必须符合本企业实际情况、并能促进企业的发展。而影响营销策略制定的因素,不单有企业内部因素,更有来自企业之外的各种因素。比如社会宏观经济环境、当前生产力发展水平等等。但是企业营销策略的制定和媒体是 Media Environment and Marketing Strategy Every enterprise’s smooth growth and maturity, its marketing strategy must be in line with the actual situation of the enterprise, and can promote the development of enterprises. The factors affecting the formulation of marketing strategy, not only internal factors, but also from a variety of factors outside the enterprise. Such as social macroeconomic environment, the current level of development of productive forces and so on. But the formulation of corporate marketing strategy and the media is