9月16日,“2015腾讯智慧峰会”在北京召开。腾讯网络媒体事业群副总裁、市场部总经理韩志杰谈到,互联网+为品牌营销带来了三个改变:移动支付激发更多冲动购物、创造购买捷径,从而改变消费模式;沟通场景相关性提高,为品牌引入更多营销机会;互联网+让营销载体更加多样化,通过智慧数据升级和标签导航,能够准确挖掘消费者的情感状态。首先是改变支付模式,创造消费捷径。近来,很多便利店都实现了微信支付,消费者不必再使 September 16, “2015 Tencent Smart Summit ” held in Beijing. Han Zhijie, vice president and general manager of marketing department at Tencent Network Media Group, said that Internet + brought three changes to brand marketing: mobile payment stimulated more impulsive shopping and created purchasing shortcuts to change consumption patterns; , To introduce more marketing opportunities for the brand; Internet + to make marketing vehicles more diversified, and to accurately tap the emotional state of consumers through intelligent data upgrade and tag navigation. The first is to change the payment model, to create consumer shortcuts. Recently, many convenience stores have WeChat payment, consumers do not have to make