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报纸不仅具有极强的地域特征,而且自2004年以来,国内报业的广告额出现负增长,报业迎来了最残酷的竞争时代,面对这一不可回避的现实,不论是广告主还是媒体本身都要对各地的报业市场要有较深的了解和掌握,这不仅有利于自身的发展,也能推动更多的人们认识中国报纸媒体的真实现状。为此,本刊将联合各省区市的大学新闻学院(系),对各地的报纸媒体做一次深入的调查研究和分析,从而为广告主的投放和报纸媒体的发展提供一些帮助。
The newspapers not only have extremely strong geographical characteristics but have also enjoyed a negative growth in the advertising volume of domestic newspapers since 2004, and the newspaper industry has ushered in the most brutal competition era. Faced with this unavoidable reality, both advertisers and the media They all must have a deep understanding and mastery of the newspaper market in various places. This not only helps their own development but also helps more people to understand the real situation of the Chinese newspaper media. To this end, the magazine will join the provinces, autonomous regions and municipalities University Journalism Department (Department), all over the newspaper media to do an in-depth investigation and analysis and analysis, so as to give advertisers and newspapers media to provide some help.