旅游产业与文化产业具有良好的融合基础。金华地区旅游产业与文化产业融合发展的氛围良好、融合成果显著,融合模式多样,但也存在着融合层次不高、品牌项目不足、企业实力不强等问题,应采取政府确保协调机制、企业增强创新意识、积极培育品牌项目等措施来促进旅游产业和文化产业的进一步融合发展。 Tourism and cultural industries have a good basis for integration. Jinhua District, tourism industry and cultural industry integration and development of a good atmosphere, the integration of significant results, the integration of diverse models, but there are also integration level is not high, the brand is not enough, the strength of enterprises is not strong and so on, should take the government to ensure coordination mechanisms, business enhancements Innovative awareness, and actively cultivate brand projects and other measures to promote the tourism industry and cultural industry for further integration and development.