近年来,全球移动通信发展迅猛,数字化与网络化趋势明显,目前全球移动电话用户已接近3亿,据专家预计,2010年,全球通信网的无线电话用户数将超过有线电话用户数,因此,移动通信将成为新世纪通信的主流方式之一。当然,任何企业都是生存于一定的市场环境之中,企业的营销活动更不可能脱离市场环境而单独进行。菲利普·科特勒的“大市场营销”认为,“企业要成功地进入特定的市场,在策 In recent years, the rapid development of global mobile communications, digital and networking trend is obvious, the current global mobile phone users have been close to 300 million, according to experts predict that the global telecommunications network in 2010 the number of wireless phone users will exceed the number of cable phones, therefore, Mobile communication will become one of the mainstream ways of communication in the new century. Of course, any business is living in a certain market environment, the marketing activities of enterprises is more impossible to separate from the market environment. Phillip Kotler’s ”Big Marketing“ believes that ”companies must succeed in entering specific markets in a policy of