【摘 要】
：
本文在对环境友好型产品概念界定的基础上,重点论述了生态环保型消费者的类型、环境意识以及对环境友好型产品的消费需求分析,对普通消费者、政府机关、赢利性企业、非赢利性
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本文在对环境友好型产品概念界定的基础上,重点论述了生态环保型消费者的类型、环境意识以及对环境友好型产品的消费需求分析,对普通消费者、政府机关、赢利性企业、非赢利性组织等四个目标市场进行了详细分析,提出了开拓环境友好型产品分销渠道的策略
Based on the definition of environment-friendly products, this paper focuses on the types of eco-friendly consumers, environmental awareness and the analysis of consumer demand for environmentally friendly products. This paper analyzes the general consumer, government agencies, for-profit businesses, For-profit organizations and other four target markets were analyzed in detail, put forward the strategy of developing environmentally friendly product distribution channels
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