年初,国内一些地方纷纷出现奶牛养殖户“倒奶杀牛”的现象,而同时在市场的另一端,进口奶粉或以基粉出口或以海外代购大量涌入中国。中国本土乳业,既不缺乏像伊利、蒙牛、光明等大型品牌乳企,同样,伴随消费者消费能力和对健康关注度的提高,也不缺少庞大的市场需求潜力,但为何中国乳业仍然会出现一边倒奶杀牛、一边进口激增的局面呢?以往,我们都会认为,企业乃至产业的发展,完全依赖打造品牌、培育规模,因此,中国的乳业品牌不仅 At the beginning of this year, dairy farmers in some places in China started to pour milk into their cows, while at the other end of the market they imported large amounts of milk powder or flour to China or overseas purchasing. China’s native dairy industry neither lacks large-scale dairy enterprises such as Erie, Mengniu, and Guangming. Similarly, with the improvement of consumer spending power and health awareness, there is no shortage of huge market demand potential. However, the reason why China’s dairy industry still appears In the past, we would all think that the development of enterprises and industries depends entirely on building brands and nurturing their scale. Therefore, not only is the brand of Chinese dairy products not only