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妇幼保健机构本质上是服务型的机构,提升自身的专业素养和服务水平一直是妇幼保健机构的重点目标。声誉是一个企业或机构的无形资产,拥有良好的声誉可以提高自身的竞争力和影响力。通过分析声誉的定义和特点,指出声誉与妇幼保健机构专业素养、服务水平和文化建设存在较强的关联,并从声誉的形成过程分析了加强妇幼保健机构的人才队伍建设的重要性和提升服务水平的必要性,最后从声誉价值的评价论述了加强妇幼保健机构文化建设的重要意义。
Maternal and child health institutions are essentially service-based agencies. Improving their professional qualifications and service levels has always been a major goal of the MCH institutions. Reputation is an intangible asset of an organization or organization. Having a good reputation can improve its competitiveness and influence. By analyzing the definition and characteristics of reputation, it points out that there is a strong correlation between reputation and professional qualities, service level and cultural construction of MCH institutions. From the process of reputation formation, it analyzes the importance of strengthening the construction of qualified personnel in MCH institutions and enhances the service The necessity of the level, finally elaborated the importance of strengthening the cultural construction of MCH institutions from the evaluation of reputation value.