论文部分内容阅读
体育产业已成为我国经济新常态背景下重点培育的产业之一,而体育娱乐用品作为体育产业的重要组成部分,其价格指数成为市场重要的晴雨表,引发了人们的广泛关注。本文通过对2007年1月至2016年10月年我国体育娱乐用品零售价格指数的实证分析,得出其价格波动存在明显的趋势特征、循环特征、季节特征以及不规则特征。究其原因,主要是体育娱乐用品价格受自身价值、重大体育赛事、体育赛事IP及其他因素的影响。基于此,本文提出了促进体育娱乐产业发展的政策建议。
Sports industry has become one of the key industries nurtured under the new normal economic conditions in our country. As an important part of the sports industry, sports and entertainment products have become the important barometer of the market and have aroused people’s attention. Based on the empirical analysis of the retail price index of sports and entertainment products in China from January 2007 to October 2016, this paper finds that there are obvious trend, cycle, seasonal and irregular features in the price fluctuation. The reason is mainly because the price of sports and entertainment products is affected by its own value, major sports events, sports events IP and other factors. Based on this, this paper puts forward policy recommendations to promote the development of sports entertainment industry.