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一“个性化”是主持人节目的传播特色,是主持人节目缩短与受众心理距离的重要手段:是区别于非主持人节目,使传播更具亲和力,更具有魅力的关键。换个角度去看,语言的个性,即个人独特的语言表达习惯,是指一个人惯用的一种组织方式和独特的表达手段。同时,我们又看到,语言是一个人综合能力的表现,它是一个人独特的心理特征和精神风貌的外化:是一个人思想、品性、修养和能力在语言应用中的反映。一个人的语言个性,是在其个人生理素质和社会环境及语言实践活动中,逐渐形成和发展起来的。在他的先天条件和后天有意无意的学习的基础上,形成了个体的语言个性,而且具有相对稳定的明显特征。
Personalization is a communication feature of the host program. It is an important means to shorten the distance between the host program and the audience psychological distance. It is the key to distinguish the non-host programs and make the communication more intimate and attractive. From another point of view, the language’s personality, that is, the individual’s unique language expression habits, refers to a person’s usual way of organizing and unique means of expression. At the same time, we also see that language is a manifestation of a person’s comprehensive ability. It is the externalization of one’s unique psychological features and mental outlook: it is a reflection of one’s thought, character, accomplishment and ability in the application of language. A person’s language personality is gradually formed and developed in his personal physical quality and social environment and language practice. On the basis of his innate conditions and the acquired or unintentional learning, the individual language personality is formed and has the obvious characteristics of relatively stable.