定制旅游的兴起促使旅游企业经营理念的转变,需要调整其运作策略以适应目前的发展形势。本文基于定制旅游的特征以及发展现状存在的问题,分析定制旅游的运作流程中存在的难点,并提出定制旅游运作策略以供参考。 The rise of customized tourism to promote the transformation of business philosophy of tourism enterprises need to adjust their operational strategies to adapt to the current development situation. This paper, based on the characteristics of customized tourism and the existing problems, analyzes the difficulties existing in the operation flow of customized tourism and puts forward the strategy of customized tourism for reference.