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许多世界名牌商品是靠“特许经营”方式推向中国市场的。从欧米茄手表到锐步鞋,从麦当劳到肯德基。此后,中国一些企业开始尝试特许经营模式——
Many world-famous brand products are promoted to the Chinese market by means of “franchise”. From Omega watches to Reebok shoes, from McDonald’s to KFC. Since then, some Chinese companies have started to try franchise models -