被誉为朝阳产业的医药产业是一个特殊的与生命息息相关的行业,它受政策的限制和影响远远高于其他行业,这一特殊性使得医药产品的推广活动广受争议。然而,无论怎样,医药产业仍然属于市场经济的范畴,它不可能超脱于残酷的市场竞争之上。那么,摆在政府和医药企业面前的难题 The pharmaceutical industry, which is regarded as a sunrise industry, is a special life-related industry. It is far more restricted and influenced by the policies than other industries. This particularity has caused the controversy over the promotion of pharmaceutical products. However, no matter what, the pharmaceutical industry still belongs to the category of market economy, and it can not transcend the cruel market competition. Well, the problems facing the government and pharmaceutical companies