一、红色文化导向标识系统概述1、红色文化的内涵红色文化是在革命文化的基础上生长起来的文化活动方式、文化产品和文化观念。山西地处黄河中游、历史悠久,不仅是中华民族发祥地之一,又是近现代民族、民主革命斗争的根据地。从1991江西率先提出了“红色旅游”的口号到2011年出来了《二期纲要》,红色旅游业如火如荼的蓬勃发展起来,红色旅游已经成为人们旅游选择中不可或缺的一项旅游方式。山西红色旅游在2013年 First, an overview of the red culture-oriented identification system 1, the connotation of red culture Red culture is based on the revolutionary culture of cultural activities, cultural products and concepts. Located in the middle reaches of the Yellow River, Shanxi has a long history. It is not only one of the birthplaces of the Chinese nation, but also a base for the struggles of the modern nation and the democratic revolution. From 1991 Jiangxi first proposed “red tourism ” slogan came out in 2011, “the second phase of the outline”, the red tourism boom in full swing, red tourism has become an indispensable tourist choice in the way of a tourist . Shanxi Red Tourism in 2013