在电子商务的浪湖中,网上书店一直是最先崛起的一块。这首先要归功于固外的Amazon等大型网上书店获得成功的范例,其次是由书籍本身的价格便宜,适合邮寄与运送等性质决定的。比起那些有实效性的货物,书不会过时,可以存放,成本较小,书籍的流行趋势叉经常出现轮回的现象,因此做电子商务的敲门砖格外合适。从传统的现实书店来看,增加网上销售可以为自己的传统业务扩大用户群,扩大影响;虚拟书店希望通过这种经营模式赢利;读者则能够足不出户就拥有丰富的图书资源和选择。从任何方面看,这都是一个有利的举措。因此从西单图书大厦电子商务网站的建立到后未的中国现代书店、当当网上书店,各种各样的虚拟书店和现实书店开始了向网上的进军。 In the wave of e-commerce, online bookstores have been the first to rise. This is primarily due to the successful example of a large online bookstore such as Amazon, and secondly to the nature of the book itself, which is cheap, suitable for mailing and shipping. Compared with those effective goods, the book will not be obsolete, can be stored, the cost is small, the trend of the book fork recurring phenomenon often, so the door to do e-commerce is particularly suitable. From the traditional reality bookstore point of view, increasing online sales can expand its user base for its traditional business to expand its influence; virtual bookstores hope to profit through this business model; and readers can have rich library resources and choices without leaving home. In any way, this is a good move. Therefore, from Xidan Book Building e-commerce site to the establishment of the Chinese modern bookstore, Dangdang online bookstore, a variety of virtual bookstores and reality bookstore began to march online.